Vol. 7, Issue 2, Part K (2025)

Social media has emerged as one of the most powerful agents of social change, transforming interpersonal relationships, social behaviour and customs due to the quick development of digital communication technologies. Social media platforms have become essential to daily social interaction in the modern era, particularly among youth. As a result, the spread of technological culture has started to change several social institutions, including matrimonial norms, which in Indian society have historically played a crucial role in family and community life. The change in the matrimonial process is one of the most prominent of these changes. In the past, choosing a life partner was heavily influenced by families, particularly by parents and elders, but in the last few years, the youth themselves have played an important role in the process of choosing their life partner. The present study examines the effects of social media on the transformation of traditional life partner preferences in Chhattisgarh. A purposive sampling technique was used for the study, in which a total of 500 respondents were selected from all 5 divisions of Chhattisgarh, including both males and females. The age of the respondents is 21-32 years. For primary data collection, a well-structured interview schedule was followed. The interview schedule consists of questions designed on a 5-point Likert scale. The result of the study revealed that the usage of social media has a significant impact on the transformation of traditional life partner preference of youth in Chhattisgarh. Young people’s views of compatibility, attractiveness, lifestyle and relationship values have changed as a result of increased exposure to online content, digital social networks and social media influencers.