Vol. 7, Issue 2, Part K (2025)

The present study examines the role of traditional and modern cultural values as significant predictors of subjective well-being among college youth in Bihar. Cultural values strongly influence attitudes, behaviors, and psychological outcomes, especially among young adults experiencing rapid social change. Bihar, characterized by deep-rooted traditions alongside increasing exposure to modernization, provides a unique socio-cultural setting to explore this dynamic. The study focuses on how adherence to traditional values such as family cohesion, respect for elders, collectivism, and religious beliefs interacts with modern values including individual autonomy, gender equality, career orientation, and self-expression in shaping subjective well-being. Subjective well-being is assessed through indicators of life satisfaction, positive affect, and negative affect. Using a quantitative research design, data were collected from college students across selected districts of Bihar through standardized scales measuring cultural values and subjective well-being. Statistical analyses such as correlation and regression were employed to identify the predictive strength of traditional and modern cultural values. The findings suggest that both value systems play a complementary role in enhancing subjective well-being. Traditional values provide emotional security, social support, and a sense of belonging, while modern values contribute to personal growth, self-esteem, and perceived control over life. However, excessive conflict between traditional expectations and modern aspirations may negatively affect well-being. The study highlights the importance of value integration rather than value replacement in promoting psychological health among college youth. The findings have important implications for educators, counselors, and policymakers in designing culturally sensitive mental health and educational programs. Understanding the balance between tradition and modernity can contribute to fostering holistic well-being among youth in transitional societies like Bihar.