Vol. 7, Issue 2, Part J (2025)

Terror of covid has led in reduction of tourism around the world, it has changed the way people used to travel, sanitizers and masks are few essential add-on to the luggage. Tourism is not just travelling and exploring new places it also helps people to connect to different cultures. Along with other sectors tourism industry was struck badly and saw huge downfall. Post covid every countries are working on their policies to reboot the tourism. Specifically if consider India, several states are preparing framework for example Jammu & Kashmir “Paradise on earth” has chosen 181 villages with scenic beauty and cultural significance to become tourist destinations. This move will significantly boost the rural economy and give young people and women more options for direct and indirect employment. During covid all the religious places in India were closed which are often visited while people are travelling for leisure, now they are open for public. Hotels, restaurants, home stay and other accommodation facilitator’s business was severely impacted and post covid they too have to take extra care of sanitization and other safety measure for ensuring safety to the tourists. In this paper we will try to analyse the effect on tourism industry in Rishikesh post covid by collecting information from various government department and also try to understand what is Indian government is doing to reboot the industry