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International Journal of Social Science and Education Research
Peer Reviewed Journal

Vol. 7, Issue 2, Part F (2025)

Gender representation amongst the sources on the “Wheel of Time” program featured by Mongolian National Broadcast TV. (MNB) 

Author(s):

Tsend Dashdorj and Antony D Miller

Abstract:

This study examines gender disparities in news sourcing within Mongolia's public service broadcaster. Television broadcasting, established under state control in 1967, transitioned to a public service model under the 2005 Law on Public Radio and Television, which mandates balanced representation of social groups. Focusing on the Mongolian National Broadcaster's flagship "Wheel of Time" program (excluding Sundays and international segments), the research analysed over a hundred episodes from October to December 2020 and 2022. Findings reveal significant underrepresentation of women across all news segments, with women constituting only twenty-eight percent of total sources compared to men at seventy-five percent. The disparity intensified in political coverage, for source representation. The study attributes this imbalance to insufficient gender sensitivity among journalists and reliance on established sourcing networks dominated by male perspectives. To fulfil its statutory obligations for equitable representation, the broadcaster ought to prioritize gender-balanced sourcing practices and implement targeted training programs for media professionals. These findings underscore systemic challenges in achieving mandated diversity goals within public service journalism.

Pages: 490-508  |  150 Views  55 Downloads


International Journal of Social Science and Education Research
How to cite this article:
Tsend Dashdorj and Antony D Miller. Gender representation amongst the sources on the “Wheel of Time” program featured by Mongolian National Broadcast TV. (MNB) . Int. J. Social Sci. Educ. Res. 2025;7(2):490-508. DOI: 10.33545/26649845.2025.v7.i2f.395
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