Vol. 7, Issue 1, Part B (2025)

Present era is facing a huge threat of addiction of usage of alcohol amongst the youngsters. Use of alcohol in social gatherings and religious conventions has become very common; drinking alcohol is simply equated to fun and at times a status symbol too. Drinking a limited amount of alcohol does not cause any harm, but when alcohol intake is consumed too much, it becomes an addiction. When it develops over a period of time it became a very serious problem. There are a lot of factors that may lead someone to alcohol, such as fun, social gathering, peer pressure, workload, stress, depression and many other psychological factors. Excessive alcohol consumption leads to many serious physical and mental disorders. Therefore, it is appropriate to implement policies with targeted harm reduction strategies.