Vol. 6, Issue 2, Part E (2024)

This study examines the impact of social media on personal relationships in Raichur District, Karnataka, India, with a focus on how platforms such as Facebook, WhatsApp, Instagram, and previously TikTok, influence communication patterns and interpersonal dynamics. Over the past decade, Raichur has witnessed significant socio-economic changes driven by increased digital connectivity. As social media becomes integral to daily life, it has transformed how individuals engage with friends, family, and broader social networks. Using a mixed-methods approach, this study combines quantitative surveys and qualitative interviews with 250 residents aged 18-50, representing both urban and rural areas of Raichur. The research investigates social media usage patterns, relationship satisfaction, and instances of conflict arising from online interactions. The findings reveal both positive and negative impacts. On the positive side, social media has strengthened long-distance communication, facilitated emotional support, and allowed for the sharing of life updates, thereby enhancing connectivity and maintaining social bonds. However, the study also identifies several challenges, including increased jealousy, privacy concerns, and misunderstandings due to the limitations of text-based communication. The clash between traditional face-to-face communication, which is highly valued in Raichur, and the more impersonal nature of online interactions is evident, leading to tensions in relationships. Moreover, issues such as online infidelity and surveillance of partner activity on social media were frequently reported as sources of conflict. This research contributes to the growing body of literature on digital communication in rural and semi-urban contexts, providing insights into how social media reshapes personal relationships in regions with strong cultural traditions. It highlights the need for a nuanced understanding of digital interactions and suggests areas for future research, including strategies to mitigate the negative effects of social media on relationship dynamics.