Vol. 4, Issue 1, Part A (2022)

This study investigates the influence of cultural Globalization on local customs by analysing the good and negative consequences in various geographical areas. The research aims to examine the influence of cultural Globalization on local customs, assess both positive and negative impacts, and comprehend the geographical variations in these effects. The study gathered data from various regions, including metropolitan, suburban, countryside, village, and city areas, using surveys and interviews. The purpose was to assess people's perceptions of cultural enrichment, innovation, increased awareness, and cultural exchange. Additionally, the study aimed to understand concerns regarding cultural erosion, homogenization, identity loss, and marginalisation. The results indicate that rural areas and village communities have a predominantly favourable perception of cultural Globalization, recognising its significance in enhancing local customs and promoting cultural interchange. Conversely, urban and suburban regions exhibit a varied reaction, displaying notable apprehensions regarding the loss of cultural diversity and the process of becoming more uniform. The findings emphasise that cultural Globalization brings about prospects for cultural enrichment and creativity, but it also poses issues such as cultural degradation and loss of identity. This study emphasises the importance of implementing effective ways to maximise the advantages of cultural Globalization while simultaneously addressing its adverse effects. The rural areas' encounter offers a paradigm for harmonising worldwide cultural influences with the conservation of indigenous customs, offering useful perspectives for handling cultural Globalization in many settings.