A review of research on mass media and political socialization
Wang Qing, Ji Naili
Because of its entertainment and knowledge, mass media makes the political information it propagates easy to be accepted by people, and plays a pivotal role in spreading political information, influencing election results and national management. Therefore, mass media has become the most important institution of political socialization with its unparalleled social penetrating power. The main factors that affect the function of mass media are information source, communication form and the restriction of the audience itself.